What information we collect
Depending on how you interact with us, the information that we collect may include your name, postal address, email address, telephone or mobile number, your contact preferences, bank details, taxpayer status (to understand if we can claim Gift Aid), the date or year of your birth.
We may also collect information about the donations you make to us or events that you may register for or participate in, and details from any interactions with our Team.
We may also gather information that is publicly available to build up a better picture of you and your interests, as well as behavioural data on digital platforms so we can consider how best to ask for your support.
To do this we use desk research and third-party subscriptions to help us understand things such as the demographic information associated with your postcode, an estimate of your age, information about directorships and shareholdings, employment and earnings as well as your charitable interests and giving history. We do this to make sure our communications to you are appropriate and tailored – something we know means a lot to our supporters.
We may sometimes use third party supplies to support us in this work– to understand more about this please see the section below, “Who we share your information with”.